It’s All About the Base…
What is a brand? What makes a brand memorable? And, how do you take memorability and monetize it?
When I engage with a brand, I’m thinking about what kind of strategy can be ideated and then put in place so that a brand translates into something larger and more meaningful to more people. The corollary is, of course, how does that brand strategy then morph into something that drives sales, retention, and engagement?
Creative. Thoughtful. Aware. Anything else?
These days, brand strategy has to be thoughtful, creative and aware. It’s more than a logo on a page. More than picking colors and images. It’s all of those things, but it’s also about being selective (you can’t be everything to everybody), curating image, awareness, and tone.
I’ve spentÂ years crafting brand strategies for some of the leading companies in the U.S. My years ofÂ journalism combined with myÂ indepth knowledge of the financial services, media, and healthcare arenas allow meÂ to spot opportunities for brands to breakthrough and, best of all, be remembered.